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Assignment 5: Capstone
Due
Week 10 and worth 400 points
Select
a publicly traded corporation for which you would like to work or are currently
working.
Research
the corporation on its own Website, the public filings on the Securities and
Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml),
in the University's online databases, and any other sources you can find. The
annual report will often provide insights that can help address some of these
questions.
Write
an eight to ten (8-10) page paper in which you:
1. Determine the impact of the
company’s mission, vision, and primary stakeholders on its overall success.
2. Analyze the five (5) forces of
competition to determine how they impact the company.
3. Create a SWOT analysis for the
company to determine its major strengths, weaknesses, opportunities, and
threats.
4. Based on the SWOT analysis,
outline a strategy for the company to capitalize on its strengths and
opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and
types of strategies the firm may use to maximize its competitiveness and
profitability.
6. Outline a communications plan the
company could use to make the strategies you recommend above known to all
stakeholders.
7. Select two (2) corporate
governance mechanisms used by this corporation and evaluate how effective they
are at controlling managerial actions.
8. Evaluate the effectiveness of
leadership within this corporation and make at least one (1) recommendation for
improvement.
9. Assess efforts by this
corporation to be a responsible (ethical) corporate citizen and determine the
impact these efforts (or lack thereof) have on the company’s bottom line.
Provide specific examples to support your response.
10.
Use
at least five (5) quality references. Note: Wikipedia and other Websites do not
quality as academic resources.
Your
assignment must follow these formatting requirements:
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
The specific course learning
outcomes associated with this assignment are:
Determine ways in
which the vision, mission, and stakeholders of a firm impact that firm’s
overall success.
Identify how the six
segments of the general environment affect an industry and its firms.
Identify the five
forces of competition.
Analyze the external
environment for opportunities and threats that impact the firm.
Analyze the
internal environment of a company for strengths and weaknesses that impact the
firm’s competitiveness.
Identify various
levels and types of strategy in a firm.
Assess the
ethical implications related to strategic decisions.
Predict ways in
which corporate governance will affect strategic decisions.
Assess the
relationship between strategy and organizational structure.
Use technology and information resources to research issues in business
administration.
Write clearly
and concisely about business administration using proper writing mechanics.
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