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Assignment 4: Written Business Plan and Presentation
Due Week 10 and worth 360 points
Note: Refer to scenarios and reading assignments from previous weeks
to complete this assignment.
This assignment consists of two (2) sections: a written business
plan and a business plan PowerPoint presentation. You must submit the
two (2) sections as separate files for the completion of this assignment. Label
each file name according to the section of the assignment it is written for.
Section 1: Written Business Plan
You are now in the final stage of the business plan development.
All previous documentation must be combined into one (1) document that will
serve as the statement of work for the business plan. Your goal is to have the
plan approved by the executive team in the venture capital group. The business
plan is very detailed. However, the executive team is only interested in a ten
(10) minute summation. Therefore, you also must create a compelling executive
summary, in which you justify your new product or service venture and how it
would benefit the company. You will also include your conclusion and recommendations
as the final part of your business plan.
1.
Write a three to four (3-4)
page executive summary in which you provide a high-level technical overview of
your business plan.
2.
Combine all previous
documentation into one (1) document that will serve as the statement of work
for the business plan where you address the following:
a.
Part I of your business plan –
Your business vision including business opportunities, business model, and
feasibility analysis
b.
Part II of your business plan –
Competitive analysis and strategic assessment including competitive analysis,
strategies and marketing tactics, risks and mitigation strategies, funding,
strategic positions, and cost operating report
c.
Part III of your business plan
– Business initiative and technology including business initiative,
technologies, and technology policies
3.
Provide a conclusion and
recommendations in which you:
a.
Analyze the new business
opportunity and the strategies undertaken to support this business initiative
for the company.
b.
Assess the benefits and explain
the potential business growth of the new product or service. Note: Ensure
to carefully evaluate each of the risks.
c.
Determine which aspects of your
corporate culture will help make the company successful in your approach.
Support the response.
d.
Develop a set of
recommendations for the company which justify why the management team should
consider this new business strategy.
Section 2: Business Plan PowerPoint Presentation
In addition to your written executive summary, you will provide
the venture capital group with a presentation addressing all major points of
your business plan.
4.
Create a nine to twelve (9-12)
slide PowerPoint presentation in which you:
a.
Illustrate all major points of
your business plan. Note: Follow the outline of your paper, starting
with the executive summary and make sure to use headings to identify the
sections.
b.
Provide a rationale for each
major point of your business plan and justify why this venture should be
undertaken.
c.
Provide one (1) summary slide
of the conclusion and recommendations.
d.
Create bulleted speaking notes
for the presentation to the executive board in the Notes section of the
PowerPoint. Note: You may create or assume any fictitious
names, data, or scenarios that have not been established in this assignment for
a realistic flow of communication.
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