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Quiz 9 Chapter 14
Designing
Market-Driven Organizations
True/False
Questions
1.
Traditional companies decentralize decision making when they run into hard
times like economic downturns.
406
2.
In traditional organizational structures, units were either within the
organization and closely connected to other units, or they were outside the
organization and not connected at all.
407
3.
Knowledge workers may operate more effectively as conventional employees rather
than “internal partners.”
407
4.
The management of knowledge workers puts less emphasis on innovation and
creativity.
407
5.
“Talent marketplaces” inside the organization allow capable employees to plot
their own career paths internally.
407
6.
A key characteristic of new organizations is an emphasis on managing
organizational process, rather than a primary emphasis on structure.
410
7.
In the past, organizations were designed for agility and responsiveness rather
than stability.
412
8.
A key advantage of functional organizational design is its customer focus.
425
9.
A new-product team is different from a venture team in a new-product team is
comprised of functional specialists working on a specific new-product
development project.
425
10.
The market-focused organizational design is often used when a single product or
a closely related line is marketed to one market target.
425
Multiple
Choice Questions
11. Which
of the following is true of conventional approaches to
organizing?
A. Ideas and commands flow vertically between center and
business units
B. Information and flow of knowledge between units are
unrestricted
C. Decision making is decentralized
D. Organizational
hierarchy is not visible
406
12.
Which of the following does the management of knowledge workers emphasize on?
A.
Formal structures
B.
Talent management
C.
Reporting lines
D.
Conventional culture
407
13.
Which of the following does the management of knowledge workers emphasize less
on?
A.
Talent management
B.
Team leadership
C.
Formal structure
D.
Culture of innovation
407
14.
_____ are influential individuals who move across network clusters and carry
ideas from one corporate silo to another and thereby generate new ideas.
A.
Knowledge mules
B.
Networked workers
C.
Formal reporters
D.
Silo scribes
409
15.
Which of the following processes’ function is to define value for the
organization?
A.
New product development
B.
Knowledge management
C.
Logistics
D.
Customer service
411
16.
Which of the following processes’ function is to create value for the
organization?
A.
New product development
B.
Logistics
C.
Customer service
D.
CRM
411
17.
Which of the following processes’ function is to deliver value for the
organization?
A.
CRM
B.
New product development
C.
Knowledge management
D.
Customer service
411
18.
Which of the following is the first stage in aligning the organization with the
market?
A. Aligning customer-based units with customers
B.
Using integrating mechanisms such as segment managers
C.
Improving alignment through informal lateral integration
D.
Integrating functions like global account coordinators and market segment
specialists
414
19.
Which of the following is the final stage of organizational evolution?
A.
The functional or product organization is retained.
B.
Sales or product management takes informal steps to cross silos and solve
customer problems.
C. Organizations use integrating
mechanisms such as key account or segment managers.
D.
Comprehensive approaches are adopted to get full structural alignment with the
market.
414
20.
The _____ of marketing activities across multiple functions is more common in
market-oriented businesses serving business customers, and operating in
uncertain markets with uncertain technologies.
A.
centralization
B.
integration
C.
diffusion
D.
collection
420
421
21.
Which of the following marketing organizational forms is highly effective for
tasks requiring little specialized investment, are nonroutine, and difficult to
assess?
A.
Bureaucratic form
B.
Transactional form
C.
Organic form
D.
Relational form
422
22.
Which of the following is an appropriate usage context for a transactional
marketing organizational form?
A.
Tasks that are repetitive, easily assessed, with no specialized investment
required
B.
Tasks that are repetitive, easily assessed, and requiring specialized
investment
C.
Tasks that are infrequent, difficult to assess, requiring highly specialized
investment
D.
Tasks that are nonroutine, difficult to assess, requiring little specialized investment
422
23.
Which of the following is an appropriate usage context for an organic marketing
organizational form?
A.
Under competitive market conditions, low environmental uncertainty
B.
Conditions of market failure, high environmental uncertainty, infrequent tasks
C.
High environmental activity, under competitive market conditions, frequent
tasks
D.
Conditions of market failure, low environmental uncertainty, repetitive tasks
422
24.
Which of the following are the performance characteristic of a bureaucratic
marketing organizational form?
A.
Highly effective for appropriate tasks, less adaptive
B.
Highly adaptive, less efficient
C.
Highly effective and efficient, less adaptive
D.
Highly effective for nonroutine, specialized tasks, less efficient
422
25.
Which of the following marketing organizational forms have the following
performance characteristics: most efficient form; highly effective for
appropriate tasks; less adaptive?
A.
Bureaucratic form
B.
Transactional form
C.
Organic form
D.
Relational form
422
26.
Which of the following conditions suggests a market-oriented organizational
design?
A. Substantial differences in the
customer requirements in a given target market
B.
Substantial similarities in the customer requirements in a given target market
C.
Single market targets being served by dedicated strategic business units
D.
Greater use of organizational designs that focus on products rather than
customers
423
27.
_____ organizational design assigns departments, groups, or individuals,
responsibility for specific activities, such as advertising and sales
promotion, pricing, sales, marketing research, and marketing planning and
services.
A.
Product-focused
B.
Functional
C.
Market-focused
D.
Matrix
424
28._____
organizational design is used when a business unit serves more than one target
and customer considerations are an important factor in the design of the
marketing organization.
A.
Product-focused
B.
Functional
C.
Market-focused
D.
Matrix
425
29.
Which of the following organizational designs would utilize a
cross-classification approach that emphasizes two different factors, such as
products and marketing functions?
A.
Functional organizational design
B.
Market-focused design
C.
Product-focused design
D.
Matrix design
426
30.
Which of the following is a limitation of an internal marketing organization
design?
A.
Less control of activities
B.
Limited familiarity with company operations
C.
Lower commitment of employees to the organization
D.
Lack of experience in other business environments
0
Essay
Questions
31.
Explain the traditional organizational structure and its limitations.
32. Describe
the dependence of innovation and growth on knowledge workers. What should the
management of these workers emphasize on?
33.
Explain the importance of organizational agility and flexibility.
34. Give
an account of the challenges in integrating marketing with other activities in
a company.
35. Explain
the issue of integration vs. diffusion in the organizational design of
marketing.
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